London, UK | 21 April, 2026
We are bringing together more than 200 senior leaders from across retail and technology, including a carefully selected mix of pioneering startups, established market leaders, strategic investors and innovation partners, for an afternoon of panels, roundtables and curated networking in London, UK.
You’ll have the opportunity to engage with executives from dunnhumby, Tesco, and leaders from market‑leading technology vendors, retailer and brand innovation teams, strategic investors, and other senior decision‑makers.
This closed, invite‑only Forum is complimentary for attendees, offering the chance to participate in open, thought‑provoking discussions on the most critical issues shaping the future of retail, alongside opportunities to explore potential partnerships and collaborative innovation.
If you would like to be considered for the event, please register via the form and we’ll be in touch.
Your chance to join the National Retail Federation's Innovators Showcase at their Retail's Big Show Europe.
This year, we are excited to launch a new competition in collaboration with the NRF Innovators Showcase. We are inviting emerging innovators to compete for the opportunity to present their technology live on stage at our event to an audience of more than 200 senior leaders across retail, CPGs, enterprise technology leaders, strategic investors, and pioneering startups.
The winning startup will receive automatic entry to the invite-only NRF Europe Innovators Showcase, plus a $1,000 discount on the participation rate (see the 2025 Showcase featured here). They will be one of just 30 companies selected to exhibit in Paris this September, where more than 12,000 delegates are expected to attend. In addition, the winner will receive accelerated consideration for strategic funding and partnership from dunnhumby ventures and its investor network.
Previous NRF Innovators Showcase participants have generated hundreds of qualified leads, established valuable fundraising connections, secured commercial partnerships with leading retailers, and gained coverage in top‑tier media.
Those interested will need to apply below and, if shortlisted, be prepared to present on stage on 21 April. A judging panel, including NRF Innovation Advisory Committee member Leo Nagdas, will decide which finalist is awarded the title of Retail Startup of the Year and the opportunity to exhibit at the NRF Innovators Showcase.
Who can apply?
This competition is designed for early-to growth‑stage startups that:
Operate in retail or CPG‑focused technology
Are based in, or have significant presence in, EMEA
Have technology live in a retail environment or in a paid pilot (concept‑stage solutions will not be considered)
| 21 Apr | Time | Session |
| 12:00 – 1:00 PM | Networking lunch | |
| 1:00 – 1:15 PM | Welcome remarks from dunnhumby ventures | |
| 1:15 – 2:00 PM | Panel 1: ''Innovation readiness: are you ready to AI?'' | |
| 2:00 – 2:20 PM | Startup Competition: Session 1 | |
| 2:20 – 2:45 PM | Break | |
| 2:45 – 3:30 PM | Panel 2: Innovation focus - what do consumers want? | |
| 3:30 – 3:50 PM | Startup Competition: Session 2 | |
| 3:50 – 4:10 PM | Break | |
| 4:10 – 4:30 PM | Startup Competition: Session 3 | |
| 4:30 – 5:15 PM | Panel 3: Collaborative innovation - what makes a great partner? | |
| 5:15 – 5:30 PM | Wrap-up & announcement of the Retail Startup of the Year | |
| 5:30 – 7:00 PM | Networking drinks |