At Tesco Media, we’re evolving.
— from a retailer with data to a media partner with soul, scale, and storytelling power. We’re excited to be building a marketing-leading platform that helps brands connect more deeply with customers, drive creative effectiveness, and grow at the point of purchase.
Here are a few key highlights from the event:
Our new video offering is a first-of-its-kind, giving brands access to a highly engaged audience in a brand-safe, immersive environment—right at the moment of decision.
Independent research shows that 2 in 3 Tesco shoppers are open to discovering new brands while they shop. That rises to 80% for households with children, where the weekly shop becomes a moment of inspiration.
70% of recent streaming subscribers expect to see brands like Disney+ in the snack aisle—because that’s not just a snack, it’s a movie night waiting to happen.
Self-serve, supercharged: Our enhanced self-serve platform, Sphere, brings together simplicity and intelligence to help campaigns go further, faster, and deliver greater impact.
A brand-new digital tool designed to simplify and speed up creative production. Powered by GenAI, it automatically generates compliant ads in all the formats brands need, across both onsite and offsite.
Video Reimagined.
Creative canvas.
Tesco Media’s omnichannel creative canvas allows brands to communicate with customers right up to the point of purchase - when they’re at home, on the move or in-store.
With an expanded offering and new formats that deliver greater brand expression to help inspire and stand out, retail media can help brands grow.
Tesco Media Upfront 2025 Awards.
Best Use of Data & Insight
Unilever: Persil & Surf – Smart Stock Campaign
Best Use of Creative Partnership
Oracle Red Bull Racing x Tesco Whoosh
Most Effective Campaign
Nestlé: KitKat Blocks NPD
Best Collaborative Campaign
Margarita May
Diageo: Casamigos Tequila
Rémy Cointreau
Bacardi Limited: Patrón Tequila
Best Campaign with a Budget Under £250k
La Famiglia Rana – Ready Meal NPD Launch
Best Brand Building Campaign
Heineken: Birra Moretti x Tesco Real Foods campaign
Photo gallery.
Check out the photo gallery from the event, if sharing any pics on LinkedIn, make sure you tag us
@TescoMediaandInsightPlatform!
Press release.
Brands discover how Tesco is redefining retail media.
- Tesco Media held its much-awaited Upfront event this week, giving brands an exclusive look at how Britain’s biggest retailer has become the ultimate media partner for brands.
- The event combined insight, inspiration, and entertainment, showcasing Tesco Media’s upcoming brand refresh and evolved proposition. It also highlighted the new opportunities the retailer has for advertisers to reach curated audiences in privacy-safe ways, while building brand awareness and driving performance for business.
Highlight Reel.
Tesco Retail Media Certification
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